Winner of WPP's Atticus award for Advertising. It was written in 2006 and since then much has changed in the technology and communications landscape.
WPP Atticus Award for Advertising 2006 by William Charnock
We can be rock stars. A simple paper written in 2008. This was published in 2008 and was also a winning paper in WPP's Atticus Awards.
http://www.wpp.com/wpp/marketing/advertising/we-can-be-rock-stars/ by William Charnock